The Skadoosch mission is to bond families through movement, physical activity and mental well-being, forming healthy habits for a lifetime. Organised around the idea that people have active busy lifestyles, it brings families together helping to build bonds and teach physical literacy to children. The physical education programme focusses on building relationships between parents, schools, class leaders and other members of the community. Skadoosch’s new mark is based on the letter S. On one level, it is a monogram for the name Skadoosch. It is also constructed to evoke a sense of movement from the phrase “move together”, which takes origin from the historical use of the word “skidoo”. The branding also speaks to the basic idea of connection, which is what Skadoosch is designed to facilitate - connecting groups of like-minded people, helping families to get moving and active by 2025.